Vinny Lingham's Blog - Latest Comments in Yahoo Loses the Plot with Quality Score & Panama

Re: Yahoo Loses the Plot with Quality Score & Panama

AndreasReiffen — Fri, 23 Feb 2007 12:09:33 -0000

The future of Yahoo Ads:
!!!Affiliate Ad - Exclusive Hotels
Caution!!! Top Service
Book Online Now - Keep in mind: Affiliate!!!
Aff-URL: http://www.expedia.co.uk/ho...... Nice Ad! ;-)

Re: Yahoo Loses the Plot with Quality Score & Panama

Derrick Kotze — Fri, 23 Feb 2007 04:36:59 -0000

For every small step Google makes forward, Yahoo! seems to make one giant leap backwards.

If you want to be the most relevant SE, then it’s only logical that open market competition will result in the survival of the fittest "or most relevant".

Dictating ranking and quality is changing Yahoo! into a "Superbowl" Billboard - you'll buy from who we tell you to buy.

"I only vant to hear 1 click!"

Re: Yahoo Loses the Plot with Quality Score & Panama

Gordon Choi — Fri, 23 Feb 2007 03:54:29 -0000

If Yahoo's intention is to improve ad's quality and then ad's click-through-rate, this is definitely the wrong move. Only by allowing all the agencies and affiliates to compete or to complement, the ad with the best quality will be discovered.

From this perspective, Yahoo is still way behind Google.

Re: Yahoo Loses the Plot with Quality Score & Panama

Vinny Lingham — Fri, 23 Feb 2007 02:37:10 -0000

I heard it was like 25%-30% - but that number is yet unconfirmed.

Re: Yahoo Loses the Plot with Quality Score & Panama

Andrew Smit — Fri, 23 Feb 2007 01:51:03 -0000

Yahoo! seem to be in the business of shooting themselves in the foot. Can you remember the stats in terms of what % affiliate traffic made up? I remember it to be substantial...