DISQUS

Vinny Lingham's Blog: Yahoo Loses the Plot with Quality Score & Panama

  • Andrew · 2 years ago
    Yahoo! seem to be in the business of shooting themselves in the foot. Can you remember the stats in terms of what % affiliate traffic made up? I remember it to be substantial...
  • Vinny Lingham · 2 years ago
    I heard it was like 25%-30% - but that number is yet unconfirmed.
  • Gordon Choi · 2 years ago
    If Yahoo's intention is to improve ad's quality and then ad's click-through-rate, this is definitely the wrong move. Only by allowing all the agencies and affiliates to compete or to complement, the ad with the best quality will be discovered.

    From this perspective, Yahoo is still way behind Google.
  • Derrick Kotze · 2 years ago
    For every small step Google makes forward, Yahoo! seems to make one giant leap backwards.

    If you want to be the most relevant SE, then it’s only logical that open market competition will result in the survival of the fittest "or most relevant".

    Dictating ranking and quality is changing Yahoo! into a "Superbowl" Billboard - you'll buy from who we tell you to buy.

    "I only vant to hear 1 click!"
  • AndreasReiffen · 2 years ago
    The future of Yahoo Ads:
    !!!Affiliate Ad - Exclusive Hotels
    Caution!!! Top Service
    Book Online Now - Keep in mind: Affiliate!!!
    Aff-URL: http://www.expedia.co.uk/hotels/default.aspx?ln...... Nice Ad! ;-)