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World First?: Creative Commons Licensed eMarketing Textbook

Started by VinnyLingham · 4 months ago

The innovative guys over at Quirk, have put together what seems to be a world first, an eMarketing textbook, which is offered online for free - but also available in stores in print.

The book, entitled ‘eMarketing - The Essential Guide to Online Marketing’ is targeted mainly at universities (and businesses). Quirk [...] ... Continue reading »

14 comments

  • Juan Heyns

    4 months ago

    Wow, great work from the guys at Quirk. I have been looking for a guide like this.

    >The future of the Internet is “Free!” - you heard it here first :-)

    Not quite true IMO this is just another use of the Freemium business model. Although it is to many peoples' advantage. But they are still selling the bound books and their other services.

    http://avc.blogs.com/a_vc/2006/03/the_freemium_...
    reply
  • Dimitrio

    4 months ago

    I am very excited as well, I won a copy. I am glad to see that a company as prominent as Quirk is going the Open Education route.
    reply
  • arthurficial

    4 months ago

    Could not believe my eyes.. Downloaded it.. busy reading it.. will be buying a copy in the coming weeks.. kinda grateful too that Quirk doesn't really have a presence in Durban.. these guys are just too brilliant..
    reply
  • Nick Stamoulis

    4 months ago

    Wow this is great! You are absolutely correct - there are very few formal classes on the subject and this is a great way to educate the college masses. We love that South Africa is involved too!
    reply
  • Nairobian Perspective

    4 months ago

    Thanks for sharing the info: im out to read the book but i beieve that there is so much information out there on online marketing that frequently all these free e -books are just but repetitious!
    reply
  • New Age

    4 months ago

    Thanks for the link. Amazingly there are many blogs and sites but we don't have any official text book. I am happy to have the link.
    reply
  • Steve

    4 months ago

    Do you think that we need such stuff in presence of big blogs and sites? I don't think so an it doesn't make any sense for me to have a license or not.
    reply
  • Passive Harry

    4 months ago

    Do we have other cool products by Quirk? I am kinda new in books or ebooks. I shall be reading the book after downlaoding but am confused a bit.
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  • Tim Shier

    4 months ago

    Thanks for the very kind words. We too are very excited and hearing feedback like this makes the hard work well worth it. I will be passing these words onto the team.

    @Passive Harry - Currently 'eMarketing' is the only book we have written but there are plans to do others and we are already updating the current book. If you looking for some eMarketing resources have a look at http://www.quirk.biz/resources/ there quite a lot of bits and bobs which you may find useful.

    Tim
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  • arthurficial

    4 months ago

    just a thought..

    does the creative commons license enable me to now develop a course around emarketing and sell the course to education establishments.. or even lecture on the subject myself?
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  • Jaysonnhs

    4 months ago

    Thanks for sharing this information. I always wonder what happened to my "emarketing" education when I was in school. There was nothing in the text books that helped prepare me for the Internet marketing world.

    can't wait to start reading ...
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  • Tim Shier

    4 months ago

    @arthurficial, thats an interesting question. The Creative Commons licence is an attribution, non-commercial, Share and share alike licence.

    This means that anybody can take this content, use it, modify it provided 1) they attribute it to Quirk eMarketing 2) they retain the same licence on the work 3) don't sell the rewritten work for profit.

    So, yes, you could print the textbook, put together a course (which is effectively your IP) and prescribe our textbook. What you can't do is print out the book and sell it for profit etc.... the whole intention here is that people do exactly what you asking about without many of the existing barriers to entry. There is almost no practical eMarketing textbooks and we want as many people as possible to learn from it.

    Ps: If you do manage to sell in this lecture please register as an educator and we will supply you with full lecture slides... just to make it even easier :) http://www.quirk.biz/emarketingtextbook/educator
    reply
  • Internet Marketing

    3 months ago

    Your blog is very informative. However it is pretty hard task but your post and

    experienced serve and teach me how to handle and make it more simple and manageable.

    Thanks for the tips… Best regards.
    reply
  • Lucky

    3 months ago

    Nice post, thank you for sharing! :)
    reply

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