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Two wrongs don’t make a right…

Started by VinnyLingham · 10 months ago

Let’s look at the math:
Microsoft does not understand search monetization.
Yahoo does not understand search monetization.
Combining the two does not mean they suddenly will. The only company laughing at all this is Google…
I’ve written extensively about ... Continue reading »

8 comments

  • Gizmo

    1 year ago

    Hola!

    Love the joke!
    ~Giz!
    reply
  • Anand

    1 year ago

    You spoke my mind Vinny..Perhaps MS or Yahoo should have gone looking for a company like Doubleclick which already has expertise of sorts to leverage their existing infrastructure.

    What this merger will bring is probably two sides of egoistic marketers finding to see what the other will add to what they already have in order to beat Google. And I don't see it happening because of this particular deal..
    reply
  • Arné

    1 year ago

    You can at least give to them for at least trying.

    I must say that in MS' Sharepoint searching(intranet) they've not done that bad job, but enjoyed your post.
    reply
  • Charles degraft-johnson - Inte

    1 year ago

    I think google needs strong competition as they are beginning to become a monopoly
    reply
  • John

    1 year ago

    Personally I think if MSN search gets in control of this it will be better for search competition.

    Yahoo! search has failed and they don't seem to offer support to their publishers or advertisers. Strikes me that they work in silo's and don't want to spread the best of breed across the globe. They continue to focus on the states and leave the rest of the world behind.

    Lets see what happens I'm pulling for Microsoft.
    reply
  • Ivolution SEO

    1 year ago

    Dunno. Personally I don't believe they're doing this to take over SEARCH as everyone calls it...

    It'll give them a large chunk of the search market but they won't be anywhere close to Google and they never will, in terms of their search technology and algorithms, Google's light years ahead.

    On another note though, think about the massive email base they're going to have. Yahoo 300 millions subscribers to hotmails hoever many... plus Yahoo's web portal is by far the biggest of the 3...

    I think they've realised that they're lost the race to world domination in SEARCH, they're doing it for other reasons. YaSoft! Lets see what they can offer!!!
    reply
  • Stan

    1 year ago

    I absolutely agree with your analysis. Microsoft + Yahoo just equals a bigger, but still barely competitive search engine. Microsoft can't buy its way into this game - it will actually have to innovate its way back into the driver's seat.
    reply
  • Ivolution SEO

    1 year ago

    Yip. And Innovation is Googles games. But lets see what these boys can do. It's very very interesting times for the market.
    reply

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