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Personal Blog of Vinny Lingham, CEO of SynthaSite
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The Why Behind Advertiser Decisions

Started by VinnyLingham · 1 year ago

Bidding on Trademarks:

Restrictions due to language concerns - representation of brand. Consistency with brand strategies both offline and online.

Bidding is being capped in an effort to stem competition. Poor strategy? What about Google Adwords?

Canabalization by affiliates on SEO efforts? Holistic marketing - overall beneficial.<br ... Continue reading »

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