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Personal Blog of Vinny Lingham, CEO of SynthaSite
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The Dunning-Kruger Effect and Search Engine Marketing

Started by VinnyLingham · 3 months ago

I got the inspiration for this post from Llew Claasen’s post on the newly launched Thought Leader portal in South Africa.
In the world of Pay Per Click & Search Engine Marketing, the Dunning-Kruger Effect is probably the most prominent phenomenon within the industry.  Th ... Continue reading »

9 comments

  • Derrick Kotze

    1 year ago

    Hallelujah!
    reply
  • Jean-Marie Le Ray

    1 year ago

    Hi Vinny,

    I don't understand absolutely nothing to Adwords and on how top run a SEM campaign, but surely it would be a pleasure to be trained by you and your team!
    Jean-Marie
    reply
  • Michael

    1 year ago

    Great blog - the flipside is that the existence of DKs in PPC allows great opportunities for competent operaters! In an efficient market, there would be no room for the start up. So, thank goodness for DKs!!
    reply
  • Andre Van Kets

    1 year ago

    Hi Vinny,

    Love this post. I'm gonna start calling all my DK-like friends DK's :)

    But seriously - I coincidently printed out and read the RS/PS special report just yesterday and was impressed with the simple yet compelling argument.

    Makes me pleased to be a client of your's (Incubeta's), rather than trying to run it myself or using a DK-company. At least I can spot a DK when I see one.

    Further - our campaign manager Charles has impressed me tremendously and I am looking forward to when my campaign can go on a RS/PS model. We started off on a fixed-cost model for the first 3-months while the keywords settle down and we establish some base statistics.

    Andre
    reply
  • Mike Perk

    1 year ago

    Well said Vinny. I'm sending everyone in our office a link to this post in case they start getting too cocky.
    reply
  • Vinny Lingham

    1 year ago

    Thanks everyone. I'm glad you enjoyed the post - I'm getting lots good of feedback on it. The reality is that there are too many people out there, who honestly believe that 12-24 months search engine experience makes them an expert. This is unfortunately not even close to the case. I've had employees joining and within 3 months, they believe they know everything, so I understand first hand how this syndrome works. For those of you who are experts of your own domain, I'm sure this rings true to most any other subject matter. True insight and experience takes many years, not months to perfect, and using service providers that are "new" to the game for any business, is risky.
    reply
  • Matt Enders

    1 year ago

    Hi Vinny,

    Great post! The quantity of people running around the internet industry with inadequate amounts of experience never ceases to amaze me. Thanks for shining the light on this and for doing so in a very entertaining way!
    reply
  • Matt Cook

    1 year ago

    Awesome post Vinny. I am gonna send this to my friends who are starting to get interested in PPC. You had some really great insights. Way to go.

    Thanks
    reply
  • Mike Mothner

    1 year ago

    Vinny,

    I could not agree with you more. Perhaps the bigger challenge than simply dealing with the DK's is helping clients or potential clients understand that there really is a difference between those firms with powerful proprietary platforms (like those that Clicks2Customers and Wpromote has) versus those that simply use "off-the-shelf" solutions that are inherently imperfect for the needs of their clients.

    To the poor clients, some of the biggest DK's are the most convincing salespeople!

    Saw you briefly at CJU, but didn't have a chance to catch up. Anyhow, good to see you are of course doing well!
    reply

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