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Google has managed to keep things simple. Simplicity is both sacred and central to competitive advantage for companies like Google. This is just another reason I love Google so much. They also have allowed for people to choose what content they wish to see with a nifty site at www.google.com/ig. Microsoft is hot on their heels too with a funky customisable desktop style web platform called START. See www.start.com where you can have all sorts of RSS feeds and email and and and… Hold on, we are getting complicated already... back to the plain white page with nothing else but a search bar in it... www.google.com (Vinny in our case it will default to www.google.co.za ... smart people ... like you said)
Johan Bosini
http://longtail.typepad.com/the_long_tail/2005/...
Google is able to serve and target more business and individuals globally, because of their global perspective.