DISQUS

Vinny Lingham · 3 years ago

I'm very surprised that there are no comments here! This post attracted a few thousand pageviews and has been my most popular post, ever!

Lee Stuttaford · 3 years ago

Well, finish reading them and hand them out! : )

Lee | Cape Town Office

alexorig · 3 years ago

You know you are right there should be more comments on this post so here is one. I totally agree with you on the list above having read all books except one however I would be inclined to take away one book and add one more. I am continually unimpressed by the long tail, Chris takes it to ridiculous extremes and makes a lot of very very obvious comments in the book in my opinion. It also irritates me that he is creditted with creating this term, while studying physics I remember at least one professor referring to the long tail of high energy molecules in a gas cloud with a skewed gaussian distribution. Basically the long tail adds nothing new for me and I don't think is a great book.

Conversely I think Good to Great is a fantastic book for our industry. A hell of a lot of web companies make the step to being a good company think slashdot, stumbleupon, del.icio.us and similar companies that have been around a fairly long time become quite big but haven't quite cracked the step to hit great and are at risk from new competitors (esp. digg in the case of the first two). Studying this book and applying the suggestions within it to your web company is actually something quite important in our industry, and I would add it to your list.

Lisa Huck · 3 years ago

Hi Vinny,
I have read all these apart from The Search -- though I have read the Google Story that hits on similar subjects needless to say, and likewise, is a great read. Thanks for your views.
Lisa

Guest · 1 year ago

I have, until now, only read marketing/advertising/branding books.

I hope you continue to add to and update this page, 'cos this is now my source of "what's to read" online..

brendan mcnulty · 1 year ago

i'd second the vote above for "from good to great" (when i started my job the ceo gave it to me and said it was his bible).
i'd also add guy kawasaki's "art of the start". bootstrapping lessons that everyone can benefit from