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Personal Blog of Vinny Lingham, CEO of SynthaSite
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Research Assistant Required - The Search Wars

Started by VinnyLingham · 10 months ago

I am looking to put together a research paper around why Google is so successful at Paid Search (and Yahoo/MSN are not), from a Macro-Economic perspective.  I’ve written a bit about this in my post called “The Clash of the Titans“, but I want to go ... Continue reading »

1 comment

  • No where is it more apt to repeat the mantra "Think Global, Act Local". In the overall pyramid of businesses, there are not that many which are global brands that could benefit from a world wide audience.

    Case in point is a second-tier search advertising engine, where a recent commentator said that he was getting tonnes of CPC traffic from Korea, non which converted.

    In any case, Google groks advertisers, and has been giving away conversion tracking tools to help advertisers fine tune their pitches.

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