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Paid Search Best Practice Guide from e-Consultancy

Started by VinnyLingham · 10 months ago

I just downloaded and printed (all 250+ pages!) the e-Consultancy PPC Best Practice Guide, which I must say is a fantastic piece of work!  If you’re not an e-Consultancy member, you should be, even if just to get this guide - but over and above that, they’ ... Continue reading »

2 comments

  • Gordon Choi

    2 years ago

    It's an awesome guide for the paid search industry. I agree the fact that PPC is quickly becoming a bit too complicated and hard to keep up-to-date for the non-savvy, especially with other PPC players like Yahoo and MSN are trying to catch up with Google.
    reply
  • Carsten Cumbrowski

    2 years ago

    Its funny I just put a whole page up at my site for e-consultancy at the same time you wrote this. I didn't see that report though. I was going over the buyers guides they offer (for the UK market).

    They seem to be the UK "counterpart" to MarketingSherpa here in the US.

    The thought to get a subscription for a year crossed my mind, but I did not check further.

    Now I am reading your post and believe that I should hold on to my original thought and spend the 149 british pounds for the subscription. Thanks for the info.

    Cheers,
    Carsten
    reply

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