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Vinny Lingham's Blog

Personal Blog of Vinny Lingham, CEO of SynthaSite
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Online Reputation Management

Started by VinnyLingham · 3 months ago

One of the companies that I am involved in, (disclosure: as a non-executive director & shareholder) is Quirk, which is an eMarketing agency. Quirk has just launched an exciting new product called BrandsEye today, which plays in the realm of Online Reputation Management (ORM ... Continue reading »

13 comments

  • David Mytton

    8 months ago

    Brandeye doesn't really compete with the likes of Trackur because it is priced so high and is not an "on-demand" solution. i.e. you can't signup for a month to give it a try and then leave if you don't like it. Whilst this kind of thing suits enterprises who just want to try one solution, smaller businesses and individualls (as Trackur is aimed at primarily) won't want to pay $750p/m

    I'd also like to add a link to my own service which launched yesterday which does compete with Trackur - http://www.attenalert.com
    reply
  • Vinny Lingham

    8 months ago

    @David

    It's all relative to currencies. In the UK, many small businesses will pay $750/month for this type of serve (given the weak dollar/pound exchange rate). Quirk has offices in the UK and are targeting that audience. I'm sure some businesses in the US will pay but for example, in India - I doubt many small businesses could afford it.

    I hope this gives some perspective.
    reply
  • David Mytton

    8 months ago

    Even with the exchange rate though. I am based in the UK and 750 USD = ~375 GBP per month is still very expensive. I know that as an individual I would not pay that, even with a profile in the internet community. And having owned a small business (4 employees) in the past and now with my current startup, I would not be able to justify that kind of pricing.

    Of course not to say that nobody will pay for it, but I think it would be a difficult one to justify from my experience running a small business.
    reply
  • Vinny Lingham

    8 months ago

    I tend to agree. I think our definitions of Small Businesses is too narrow, and given what you're saying, I agree that BrandsEye focuses on a higher market segment than Trackur.
    reply
  • Shankar from MyOrbit Online Bu

    8 months ago

    Vinny and David,
    I am in London, and depends on the type of business really. The price makes sense for online retailer/lenders/lettings, etc, then yes, a powerful tool is needed to see who's posting what on which forum (am assuming these services go at that level rather than just skimming press releases like most ORM).
    reply
  • David Mytton

    8 months ago

    Yes, it will depend entirely how you define "small business" and what that business is after. I suspect Brandeye is a more personal service because you deal with them directly and are paying for such a service. Something like Attenalert and Trackur is less personal in the sense you don't necessarily have an "account manager" or similar. Brandeye also have a variety of other services which link in with their tool, through their parent company.
    reply
  • brendan mcnulty

    8 months ago

    I think that there is also a positive aspect of this which isn't being taken into account. We work with a company called Attentio (European based) which gives you the opportunity to monitor the social space. From there you can interact with the opinion leaders in your industry, get in a dialogue about your product and get some positive buzz about it.
    reply
  • Glen Allsopp

    8 months ago

    A service I am very active in and offer to numerous clients. I met Rob a few weeks ago which was a nice experience.
    reply
  • Jeff Ross

    7 months ago

    With all the money that goods and service providers pay to market research firms, this seems like a winner... I would probably market this service to Ad Agencies, as they tend to be the gatekeepers of big brand management...
    reply
  • DaveJ

    6 months ago

    Short coal supply in order to inflate pervieved year end profitablity in order to secure huge bonuses together with virtually zero forward planning for electricity requirements sounds like gross misconduct to me...
    reply
  • Rand

    6 months ago

    online reputation management has become an intricate part of seo and web marketing. individuals and brand names can be challenged online.
    reply
  • gambler

    6 months ago

    brandseye is a good tool
    reply
  • Karan

    1 month ago

    reputation management has become very important part of online marketing. Please visit http://www.bestseolab.com/online-reputation-man... to get some more information about ORM.My intent is not to publicize my web site. I just want to share information with you.
    reply

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