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Vinny Lingham's Blog

Personal Blog of Vinny Lingham, CEO of SynthaSite
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New Google Metric: Impression Share

Started by VinnyLingham · 3 months ago

We have just discovered that Google has released impression search statistics in their accounts today.
How does Impression Share reflect on my campaign’s performance?
Impression share is a metric available at the campaign and account level for search.
* Campaign: If an ad ... Continue reading »

4 comments

  • As an afterthought, this would give rise to a new metric for Search Affiliates & Agencies - Revenue/Impression Share and could assist in seeing which channel is more effective at converting impressions to revenue.
  • I strongly agree with your last sentence "it’s a very positive move especially for Search Affiliates".

    I also guess this move by google will increase the competition and, consequently, the publishers incomes.
  • Hello vinny,

    Very interesteing. Can I post your findings on one of my websites?

    Cheers,

    Christopher Holden
  • With pleasure, Chris!

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