Vinny Lingham's Blog - Latest Comments in New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Pete Stewart — Thu, 22 Mar 2007 03:40:24 -0000

Hi All,

Interested in this post and Vinnys findings. We have experimented with htis over a number of years and have not found paid search spend influencing organic rankings.

I'd be interested to know what sort of spend was placed on promoting this page as well as the competativeness of the phrase (maybe too much to ask ;)).

It would be great to have more examples. If it is true (which the Incubeta guys) believe, it has major consequences.

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Duncan Jennings — Mon, 05 Mar 2007 04:57:28 -0000

I have seen quite a lot of evidence to support Vinny's theory over the last year in the UK search space.

In commercial areas the ability to attain a good CTR and maintain PPC expenditure is often an indicator that the web site / company has a compelling offering. As a result I think it makes perfect sense for Google to factor this in to the organic algo to some degree.

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Chris Kramer — Sun, 04 Mar 2007 11:02:15 -0000

Google has always maintained that purchasing PPC listings will not help your organic ranking, and as John and Vinny point out I think that what is going on is that they are not directly related. came across this that helps explain some of the factors:

http://www.seobook.com/arch...

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Vinny Lingham — Fri, 02 Mar 2007 12:56:02 -0000

I agree with John's points. Chris, it's definitely not personalized search - I checked on my PC and it wasn't the one running the campaign, and the search volume was quite high on that keyword so I don't think it was impacted. We did check links back and there were not any.

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Chris M — Fri, 02 Mar 2007 12:37:01 -0000

Maybe it has something to do with the traffic that was generated by the PPC campaign?

Also, maybe it had to do with personalized search. Did you and your client remember to log out of any Google accounts before searching the keyword?

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Rafiq Phillips — Fri, 02 Mar 2007 12:11:11 -0000

Didnt know this was new, always thought that is the way they did it.

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

John — Fri, 02 Mar 2007 11:16:18 -0000

Could have something to do with the algorythm: backlinks x page relevancy x user experience (which comes from paid listings). Yes Google are watching.

Re: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

Gordon Choi — Fri, 02 Mar 2007 09:57:44 -0000

Vinny, this finding simply shows that by doing paid search professionally by one of the toppest PPC companies (e.g. Clicks2Customers) will eventually benefit a web page's search engine optimization effort!