DISQUS

Vinny Lingham's Blog: New Algorithm Discovered: Natural Search & Paid Search Confluence by Google

  • Gordon Choi · 2 years ago
    Vinny, this finding simply shows that by doing paid search professionally by one of the toppest PPC companies (e.g. Clicks2Customers) will eventually benefit a web page's search engine optimization effort!
  • John · 2 years ago
    Could have something to do with the algorythm: backlinks x page relevancy x user experience (which comes from paid listings). Yes Google are watching.
  • Rafiq Phillips · 2 years ago
    Didnt know this was new, always thought that is the way they did it.
  • Chris M · 2 years ago
    Maybe it has something to do with the traffic that was generated by the PPC campaign?

    Also, maybe it had to do with personalized search. Did you and your client remember to log out of any Google accounts before searching the keyword?
  • Vinny Lingham · 2 years ago
    I agree with John's points. Chris, it's definitely not personalized search - I checked on my PC and it wasn't the one running the campaign, and the search volume was quite high on that keyword so I don't think it was impacted. We did check links back and there were not any.
  • Chris Kramer · 2 years ago
    Google has always maintained that purchasing PPC listings will not help your organic ranking, and as John and Vinny point out I think that what is going on is that they are not directly related. came across this that helps explain some of the factors:

    http://www.seobook.com/archives/001939.shtml
  • Duncan Jennings · 2 years ago
    I have seen quite a lot of evidence to support Vinny's theory over the last year in the UK search space.

    In commercial areas the ability to attain a good CTR and maintain PPC expenditure is often an indicator that the web site / company has a compelling offering. As a result I think it makes perfect sense for Google to factor this in to the organic algo to some degree.
  • Pete Stewart · 2 years ago
    Hi All,

    Interested in this post and Vinnys findings. We have experimented with htis over a number of years and have not found paid search spend influencing organic rankings.

    I'd be interested to know what sort of spend was placed on promoting this page as well as the competativeness of the phrase (maybe too much to ask ;)).

    It would be great to have more examples. If it is true (which the Incubeta guys) believe, it has major consequences.