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Vinny Lingham's Blog

Personal Blog of Vinny Lingham, CEO of SynthaSite

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Google to drop CPC and revert to CPM

Started by VinnyLingham · 10 months ago

News just hit the wire that effective immediately, Google will no longer accept Cost Per Click (CPC) bids. Apparently, this is in anticipation of more branding dollars moving online and Google will still utilize Clickthrough rates in determining Quality Score, but will charge for ads on a ... Continue reading »

36 comments

Jeremy Palmer
2 years ago

It's still a little early for April Fools here in the states. I thought you were on Pacific time now ;)

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Vinny Lingham
2 years ago

Hehe - I'm currently in London at the moment :-)

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Eric
2 years ago

Time Zones combined with the speed of the Internet are killing the April Fools Jokes!

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Pligg
2 years ago

I was just going to publish your news on our Swiss social network....then it hit me. Good one!

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Jamdo
2 years ago

Arghg! You got me!

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Vinny Lingham
2 years ago

If you haven't already - please digg this post! (Click the digg link at the bottom of it)

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Jatin Dhillon
2 years ago

Holy cow ,i was starting to pee in my pants.....

Grr.. I will catch you next year.

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David
2 years ago

You had me there for a moment :-)

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Semmy
2 years ago

DAMN. You got me, too - I almost spilled my coffee. :-)

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Bart
2 years ago

This is not how I wanted to start my morning. Thanks for the joke... it was cruel but good.

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Mike Greening
2 years ago

I even played an April fools joke on my girlfriend at 8:00am this morning before being fooled by this hook line and sinker. Nice!

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Sylonious
2 years ago

Seriously, not cool. I almost had a heart attack. You too, Jeremy for passing this on in your newsletter. :(

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Brian Gruss
2 years ago

Vinny, I thought for sure Google was turning into the friendly search engine. Good joke though. Although if I were you, I would be ducking my head next year. Chances are your going to get wallupped.

Cheers

Brian Gruss

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BJ
2 years ago

Vinny AND Jeremy, you got me! Good April Fools - my heart dropped for the few seconds it took for me to open up this page!

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Drew Kossoff
2 years ago

You scared the bejeezus out of me for a minute there!! Unfortunately I'm sitting here in a hospital bed where I've been for 5 days and forgot today was April 1st!

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Franck Silvestre
2 years ago

Oops, I was wondering what the heck!

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Agustí García
2 years ago

Huh... here in Spain (Europe), Fool's day is not in this month!

This morning I was very stressed!

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Cecilio
2 years ago

You got me too...

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JR
2 years ago

OMG! Vinny you SOB!!! I was freaking out...checking my campaigns. I was calling my clients to tell them, and I was saying I hadn't seen any change yet in my campaigns but it could take a few days. Now I've got to tell them I was a victim of an elaborate April fools day joke.

What are we in 3rd grade!!!???

Good one though. You got me big time!!!

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Vinny Lingham
2 years ago

Thanks for all the comments everyone! Spread the word and watch the panic for the rest of today anyways! :-) This has been great fun! I'm glad everyone can sit back and have a good laugh on April Fools day! I'm going to find it hard to top this one next year!!

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Runa
2 years ago

If only it wasn't April Folls...

It would have been nice to see wether google would also pay the adsense publishers on a pay-per-impression basis.

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gaman
2 years ago

That was scary :D

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Stefano Sessa
2 years ago

good one! hehehe, had me thinking for a bit.

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Stephen Ralph
2 years ago

Hilarious! I wonder how many people rushed to their Adwords account only to find out they were had. Good one! =0

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Ed Hardy
1 year ago

Dude ... I googled for that as someone was mentioning something like this lately. Good its just a April Fools Joke.

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Don Ed Hardy
1 year ago

Thank god, there was this line:

"THIS WAS AN APRIL FOOLS JOKE - DO NOT TAKE IT SERIOUSLY"

I was shocked at first :D

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Emo
1 year ago

First April is long ago. My luck - I read some of the comments first and decide then to read the article or not to read it :)

have a nice night

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Hardy
1 year ago

LoL! Lookin' forward to next April 1st!

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Schiffsbeteiligungen
1 year ago

1st April is coming soon, for sure...

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Emo Boys
1 year ago

F***... I read this was freaking out for a short period of time... today we have feb 2008 and i wasn't thinking, that this is a last year's april fool post.... yes you made an april fool out of me... a little late, but you did :-)

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