Vinny Lingham's Blog - Latest Comments in Google Testing Adwords Ads in Chicago Newspaper

Re: Google Testing Adwords Ads in Chicago Newspaper

Vinny Lingham — Fri, 11 Nov 2005 13:14:00 -0000

Update:

From what I've now heard, Google will be testing print ads in more than 1 Chicago Newspaper.

It is also rumoured that they will be offering Pay-Per-Call (I.e. A Telephonic number that bills as it would bill a click), on the ads. One of the obvious issues is how it will conflict with Ingenio's patent on that technology.y

Re: Google Testing Adwords Ads in Chicago Newspaper

Anonymous — Thu, 10 Nov 2005 19:39:00 -0000

Integrated marketing young padawan -- May the Force be with You

Re: Google Testing Adwords Ads in Chicago Newspaper

Where To Live — Wed, 09 Nov 2005 21:14:00 -0000

That sounds very interesting. But isn't the average AdWords advertiser advertising online because they're intersested in targeting web users rather than newspaper users? Sure, they'll take them if they price is right, but will it work?

It seems rather challenging to get someone to set down a newspaper so they can log on to a web site.