DISQUS

Vinny Lingham's Blog: Google Testing Adwords Ads in Chicago Newspaper

  • Where To Live · 3 years ago
    That sounds very interesting. But isn't the average AdWords advertiser advertising online because they're intersested in targeting web users rather than newspaper users? Sure, they'll take them if they price is right, but will it work?

    It seems rather challenging to get someone to set down a newspaper so they can log on to a web site.
  • Anonymous · 3 years ago
    Integrated marketing young padawan -- May the Force be with You
  • Vinny Lingham · 3 years ago
    Update:

    From what I've now heard, Google will be testing print ads in more than 1 Chicago Newspaper.

    It is also rumoured that they will be offering Pay-Per-Call (I.e. A Telephonic number that bills as it would bill a click), on the ads. One of the obvious issues is how it will conflict with Ingenio's patent on that technology.y