Vinny Lingham's Blog - Latest Comments in Google Releases Click Fraud Reporting to Advertisers

Re: Google Releases Click Fraud Reporting to Advertisers

Hypotheek — Thu, 28 Feb 2008 17:29:07 -0000

well, Europe is the least of the problem. Click fraud is especially expected in 3rd world countries to be above 50%.

Somewhere on the internet there is a color map of the world to see to what extent click fraud is divided over the countries.

regards
Hypotheek

Re: Google Releases Click Fraud Reporting to Advertisers

Seo Training — Thu, 28 Feb 2008 17:14:14 -0000

recent internet studies show a percentage of 30 % for Google Europe. That is quite something, that must have been incorporated in the bills !

Re: Google Releases Click Fraud Reporting to Advertisers

Mike Johansen | J8 Zoekmachine — Thu, 08 Feb 2007 13:46:23 -0000

I agree. Got the same data to back that up.

Re: Google Releases Click Fraud Reporting to Advertisers

jmleray — Fri, 11 Aug 2006 06:24:20 -0000

Hi Vinny,

Could you comment this one : http://www.google.com/adwords/ReportonThird-Par...
J-M

Re: Google Releases Click Fraud Reporting to Advertisers

Vinny Lingham — Sun, 06 Aug 2006 16:58:33 -0000

ClickTracks can definitely help with Click fraud detection. I recommend Quirk (www.quirk.biz) as a ClickTracks authorised partner who can help with setup, installation & analysis.

Re: Google Releases Click Fraud Reporting to Advertisers

Mike Baker — Sun, 06 Aug 2006 15:24:29 -0000

Click Fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.
This is an interesting article with valuable information. I have used both clicktracks and adwatcher to prevent clickfraud. What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software.
If you are looking for more information on adwatcher or clicktracks i recommend you take a look at: http://www.trackingsoftwarereviews.com they have full reviews on both clicktracks and adwatcher!

Mike Baker

Re: Google Releases Click Fraud Reporting to Advertisers

Vinny Lingham — Thu, 27 Jul 2006 14:26:19 -0000

Absolutely! I do agree with the statistical variations being within the acceptable range. Greed & Fear drives pretty much all markets. I can totally understand why Google is not too concerned - they do give refunds when due, and are very professional about it at that. Some people are just very anal about small fluctuations - when sometimes the conversions drop because of their server issues or changes to their site, which is out of Google's control (another reason why CPA is challenging).

Re: Google Releases Click Fraud Reporting to Advertisers

the ppc book — Thu, 27 Jul 2006 12:50:50 -0000

vinny, I think clickfraud is most definitely overblown. +/- 10% differential is par for the course, and isn't neccesarily click fraud. Server error has a lot to do with it. If I checked my stats with awstats, urchin, and webalyzer I would get wildly different numbers. Same with adwords reporting vs. whatever you're using to track activity.

my opinion on click fraud, it's a fantastic selling tool for certain unnamed analytics providers. fear is a great motivator.