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Google Releases Click Fraud Reporting to Advertisers

Started by VinnyLingham · 10 months ago

Ahh, fantastic news - now everyone can just shut up and get on with things. Google just announced that they will now provide advertisers with data about how many clicks are credited back. In our experience, we see about 5%-10% invalid clicks across all our campaigns from Google - it̵ ... Continue reading »

8 comments

  • the ppc book

    2 years ago

    vinny, I think clickfraud is most definitely overblown. +/- 10% differential is par for the course, and isn't neccesarily click fraud. Server error has a lot to do with it. If I checked my stats with awstats, urchin, and webalyzer I would get wildly different numbers. Same with adwords reporting vs. whatever you're using to track activity.

    my opinion on click fraud, it's a fantastic selling tool for certain unnamed analytics providers. fear is a great motivator.
    reply
  • Vinny Lingham

    2 years ago

    Absolutely! I do agree with the statistical variations being within the acceptable range. Greed & Fear drives pretty much all markets. I can totally understand why Google is not too concerned - they do give refunds when due, and are very professional about it at that. Some people are just very anal about small fluctuations - when sometimes the conversions drop because of their server issues or changes to their site, which is out of Google's control (another reason why CPA is challenging).
    reply
  • Mike Baker

    2 years ago

    Click Fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.
    This is an interesting article with valuable information. I have used both clicktracks and adwatcher to prevent clickfraud. What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software.
    If you are looking for more information on adwatcher or clicktracks i recommend you take a look at: http://www.trackingsoftwarereviews.com they have full reviews on both clicktracks and adwatcher!

    Mike Baker
    reply
  • Vinny Lingham

    2 years ago

    ClickTracks can definitely help with Click fraud detection. I recommend Quirk (www.quirk.biz) as a ClickTracks authorised partner who can help with setup, installation & analysis.
    reply
  • jmleray

    2 years ago

    Hi Vinny,

    Could you comment this one : http://www.google.com/adwords/ReportonThird-Par...
    J-M
    reply
  • Mike Johansen | J8 Zoekmachine

    2 years ago

    I agree. Got the same data to back that up.
    reply
  • Seo Training

    1 year ago

    recent internet studies show a percentage of 30 % for Google Europe. That is quite something, that must have been incorporated in the bills !
    reply
  • Hypotheek

    1 year ago

    well, Europe is the least of the problem. Click fraud is especially expected in 3rd world countries to be above 50%.

    Somewhere on the internet there is a color map of the world to see to what extent click fraud is divided over the countries.

    regards
    Hypotheek
    reply

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