Vinny Lingham's Blog - Latest Comments in Google Launches Pay Per Action (CPA)

Re: Google Launches Pay Per Action (CPA)

DavidC — Fri, 11 Jul 2008 14:15:54 -0000

Google is now ending CPA... it sort of worked for me, they should have released it to the public. Converting fraud was the problem I guess... it happened to me.

Re: Google Launches Pay Per Action (CPA)

geeurbie — Sat, 14 Jul 2007 18:00:59 -0000

As a self described "white hat SEO professional I have never used PPC programs. It's kinda like it's a religion taboo, if you will... However, I think PPA is the wave of the future. I have been waiting for this natural progression to occur.

I have always considered paying for a visitor to be a waste of time. I've clicked on lots of sites never intending to buy anything. So paying for visitors made no sense to me. However, paying when someone actually pay is just another cost of doing business and I CAN LIVE WITH THAT.

Since I have never used AdWords I will have a long wait before Google's PPA becomes available to me... Oh, darn....

Re: Google Launches Pay Per Action (CPA)

Jay — Wed, 04 Apr 2007 06:42:21 -0000

As far as I know a good number of CPA programs already eat the cost on refunds and if not right now you certainly don't get any money back when an order gets refunded that came from your adwords spending so I really can't see this becoming a huge issue, considering that your taking most of the risk out of advertising everywhere and paying for non-converting clicks..

Re: Google Launches Pay Per Action (CPA)

will — Sat, 24 Mar 2007 15:15:39 -0000

COR fraud will be treated like click fraud. . . priced into the system for advertisers but depresses return for publishers . . . not a good result, but didnt stop CPC either . . .

Re: Google Launches Pay Per Action (CPA)

Runa — Thu, 22 Mar 2007 03:57:01 -0000

This is an important new. Now it's interesting to see if (and how) it could increase publishers incomes.

Re: Google Launches Pay Per Action (CPA)

Vinny Lingham — Wed, 21 Mar 2007 21:42:05 -0000

Techcrunch has some coverage on this as well:

http://www.techcrunch.com/2007/03/21/digesting-...