DISQUS

DISQUS Hello! Vinny Lingham's Blog is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Vinny Lingham's Blog

Personal Blog of Vinny Lingham, CEO of SynthaSite
Jump to original thread »
Author

Google Launches Pay Per Action (CPA)

Started by VinnyLingham · 10 months ago

I’m not going to rehash my previous post on this topic (still highly applicable - I highly recommend reading it before continuing with this post), but Google has finally launched Pay Per Action across their Adwords Network for US advertisers onto Adsense (not Search Network yet%2 ... Continue reading »

6 comments

  • Vinny Lingham

    2 years ago

    Techcrunch has some coverage on this as well:

    http://www.techcrunch.com/2007/03/21/digesting-...
    reply
  • Runa

    2 years ago

    This is an important new. Now it's interesting to see if (and how) it could increase publishers incomes.
    reply
  • will

    2 years ago

    COR fraud will be treated like click fraud. . . priced into the system for advertisers but depresses return for publishers . . . not a good result, but didnt stop CPC either . . .
    reply
  • Jay

    2 years ago

    As far as I know a good number of CPA programs already eat the cost on refunds and if not right now you certainly don't get any money back when an order gets refunded that came from your adwords spending so I really can't see this becoming a huge issue, considering that your taking most of the risk out of advertising everywhere and paying for non-converting clicks..
    reply
  • Mountain View SEO

    1 year ago

    As a self described "white hat SEO professional I have never used PPC programs. It's kinda like it's a religion taboo, if you will... However, I think PPA is the wave of the future. I have been waiting for this natural progression to occur.

    I have always considered paying for a visitor to be a waste of time. I've clicked on lots of sites never intending to buy anything. So paying for visitors made no sense to me. However, paying when someone actually pay is just another cost of doing business and I CAN LIVE WITH THAT.

    Since I have never used AdWords I will have a long wait before Google's PPA becomes available to me... Oh, darn....
    reply
  • DavidC

    11 months ago

    Google is now ending CPA... it sort of worked for me, they should have released it to the public. Converting fraud was the problem I guess... it happened to me.
    reply

Add New Comment

Returning? Login