Vinny Lingham's Blog - Latest Comments in Google Landing Page Algorithm for PPC - Feedback

Re: Google Landing Page Algorithm for PPC - Feedback

Allan Gardyne — Fri, 31 Aug 2007 05:13:34 -0000

Here's an update... Jeremy Palmer has written an excellent 10-page report describing in detail how to get good Google Quality Scores - http://www.quityourdayjob.c...

Re: Google Landing Page Algorithm for PPC - Feedback

PPC Keyword Tool — Tue, 19 Dec 2006 22:40:48 -0000

We'll all be hearing more and more about Quality Scores from the major PPC companies over the next year in my opinion. It will be vital that we take on board all these issues.

Re: Google Landing Page Algorithm for PPC - Feedback

Rhianna — Tue, 21 Nov 2006 02:58:44 -0000

Thanks so much for the summary and for the link, Vinny!

Rhianna

Re: Google Landing Page Algorithm for PPC - Feedback

Vinny Lingham — Tue, 21 Nov 2006 01:59:40 -0000

Hey Rhianna,

It appears that Dynamic Keyword Insertion itself, per se, does not reduce Quality Score, however, the impacts of using it means that there is backup ad copy that gets used and also your keywords are often not in the ad copy itself, which means that in effect you will have a lower quality score.

Check our Brad Geddes' recent Pubcon presentation:

http://www.ewhisper.net/blo...

Re: Google Landing Page Algorithm for PPC - Feedback

Rhianna — Mon, 20 Nov 2006 21:03:16 -0000

Vinny,

Almost a year ago you wrote:
"By using dynamic keyword insertion, this also reduces your quality.”

I'd love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!

So what's the word on *dynamic* keyword insertion?

Thanks!

Re: Google Landing Page Algorithm for PPC - Feedback

Chris Lake — Wed, 11 Jan 2006 16:08:00 -0000

Hey Vinny,

Happy New Year!

Thinking out loud here, but the other thing to be careful of with landing pages is duplicate content.

By using no-follow / robots.txt to stop Googlebot in its tracks, you prevent the attempted indexing of these pages in the main search engine (which would trigger the duplicate content filter).

With this in mind, you might be able to use no-robots AND dynamic keyword insertion on landing pages (which Google won't be able to see, thus no penalities for quality infringement). Or have I missed a trick here? ; )

Cheers,

Re: Google Landing Page Algorithm for PPC - Feedback

Jeremy Palmer — Wed, 14 Dec 2005 01:38:00 -0000

Vinny... I can't believe it, but you're 100% right about dynamic keyword insertion. I talked to a Googler today on the phone about it. I couldn't believe my ears. I hope they work out this bug!

Thanks for posting your findings.

Re: Google Landing Page Algorithm for PPC - Feedback

Vinny Lingham — Tue, 13 Dec 2005 00:26:00 -0000

Hi Jeremy

Actually, dynamic keyword insertion is so often incorrectly used (for instance with eBay affiliate ads), that the ad quality and grammar is very poor most of the time. Very few affiliate marketers actually implement it properly. My guess is that if the resultant usage of it is good, then you won't be penalised, but if your rendered ad copy is terrible, you will.

Just my thoughts.

Re: Google Landing Page Algorithm for PPC - Feedback

Jeremy Palmer — Tue, 13 Dec 2005 00:19:00 -0000

"By using dynamic keyword insertion, this also reduces your quality."

It doesn't make a lot of sense for Google to do this. Dynamic keyword insertion makes your ads more relevant by putting the keywords in your ad text. Without dynamic keyword insertion you would have to create a separate ad group for each keyword to get the same effect.

It will be interesting to see how these new changes to the quality score evolve in the coming weeks.