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Google Changes Adwords System

Started by VinnyLingham · 10 months ago

The Inside Adwords blog just announced that in an effort to focus on user relevance, Google will only selectively be displaying Broad & Phrase matches. We agree with Google on this, and our business, by and large, has been focused on building highly targeted campaigns using propr ... Continue reading »

2 comments

  • Vinny,

    I took this announcement to mean that Google may actually show more ads on commercial queries. Is that your read as well?
  • Hey Chris,

    From what I understand, it's going to show almost the same number (8+3 =11 - instead of the usual 10) however, sometimes they did not always show the top 2 listings on every search. In theory, yes, they're going to show more on commercial searches, and less on informational searches.

    I can definitely see Google moving toward a revenue share model in time.

    Now is a good time to read my post on "The Future of Search" (linked on the sidebar).

    V

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